The term “blogging” conjures up days of the early internet: a time of AIM chats, MySpace and dial-up screeching. Antiquated though the term itself might seem, the actual practice of writing blog content is as relevant as ever for businesses looking to drive awareness and earn customer trust.
December means your social feeds and favorite blogs are crowded with headlines like “15 marketing trends to watch in 2022.” Brands and publishers alike rush to build narratives around end-of-year data analysis and surveys, hoping to capitalize on search traffic.
These articles are often well-researched and insightful. But let’s be honest: simply detailing trends stops a step short for busy business leaders who realize marketing is a means to a business end, not a means in and of itself.
Our "6 Insights" series continues with Patrick Brady following his appointment to Chief Revenue Officer at N6A. Patrick joins N6A with more than 15 years of experience in agency sales, having previously served as the Senior Vice President of Business Development for MikeWorldWide Public Relations. We sat down with him to learn more about his experience, goals and industry insight.
Every piece of content is valuable. Both monetarily—you can pay a hefty price for top-tier written content—as well as from an outreach perspective. Content serves as an anchor for email and social campaigns that act as foundational touchpoints between a prospective client or customer and your brand. Through understanding the value of content, you’re better able to use content effectively; and that means understanding the art of repurposing content.
Everything matters. Your website, your logo, your branding, your social media, your company newsletter—everything. You won’t get far as a brand or business today without hiring smart, talented people to optimize every single customer touchpoint. And while you can’t optimize everything all at once, you can focus on the things that make a difference.
Amidst a year of struggle for many retailers, the newfound challenges revealed a number of positives in innovation, and sales even soared for some. Though the consumer journey changed radically, with these seismic shifts came a fair amount of opportunity for many of our retail clients to deepen their relationship with their customers, or roll out the tools needed to support a better understanding. As retailers continue this momentum, brands are under constant pressure to meet new expectations in the emerging “phyigital” retail world.
March is when we are lucky enough to go the extra mile to remind ourselves of the accomplishments of women throughout the years -- from cultural strides, to business and landmark societal milestones, the impact of women deserves year round celebration. From 2007 to 2018, the number of women-owned businesses increased by 58% while all other businesses grew by just 12%. During the same period, total employment by women-owned companies climbed 21% while the rest of companies declined. Gender diversity is not only valuable for your business but for the overall economy. As Women's History Month comes to a close, we compiled top advice from N6A’s leading ladies for the next generation of female leaders taking on the world of marketing and public relations.
As we continue our "6 Insights" series we sat down with Account Manager Paolo Ramos as he celebrates his 1 year anniversary and reflects on his unique time with N6A that began at the onset of a global pandemic.
Today we are kicking off our "6 Insights" series with Daniela Mancinelli, N6A CEO. Daniela began with N6A in 2015 managing a roster of clients in the Consumer/Lifestyle Group. In just six short years, Daniela’s commitment to client services, customer success, employee engagement, as well as branding and communications has brought her to her role as the agency’s Chief Executive Officer. We sat down and asked her for 6 Insights on her journey so far and for other aspiring female executives!
