A Publicist’s Take On Emerging Retail Tech Trends
Amidst a year of struggle for many retailers, the newfound challenges revealed a number of positives in innovation, and sales even soared for some. Though the consumer journey changed radically, with these seismic shifts came a fair amount of opportunity for many of our retail clients to deepen their relationship with their customers, or roll out the tools needed to support a better understanding. As retailers continue this momentum, brands are under constant pressure to meet new expectations in the emerging “phyigital” retail world.
