Marketing Leaders Share Their Secrets to PR Success
What it takes to succeed, the value of KPIs, and how to track the effectiveness of PR.
Mar
30
Mar
25
The Relationship of Children and Careers
One of the most powerful lessons that I’ve learned over the past decade was taught to me by my daughter Viviana two years ago, when she was just eight years old. I thought it was fitting to post this today on her 10th birthday.
Mar
19
Leveraging PR to Drive Business Outcomes: Unanswered Questions from N6A’s OR Webinar
You can only cover so much ground in one session.
Mar
15
Mar
11
PR vs. Advertising: Which One is Better for Your Cannabis Business?
Both should be activated to bolster credibility and enhance profitability depending on a company’s goals and outcome objectives.
Mar
07
We Are All Unproven at the Next Level
The following is an excerpt from N6A CEO Matt Rizzetta's upcoming book, Embrace the Pace: The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship. Pre-order your copy today online at Barnes & Noble and Amazon
Mar
05
Always Pay It Forward
From the classroom to the board room, we all have people who have helped put us in the position that we are in today.
Mar
03
AMA: 6 Answers to Your Essential Content Questions
The top questions and answers everyone needs to know to create better content.
Feb
27
Food is Nourishing, Meals are Galvanizing
The following is an excerpt from N6A CEO Matt Rizzetta's upcoming book, Embrace the Pace: The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship. Click here to pre-order before its official release on March 14, 2020.
Feb
25
Responsible for a Marketing Budget? 9 Ways to Justify Spend on PR
It's no secret that public relations isn't always the first priority for marketing leaders. When you plan how to spend your precious marketing dollars it's usually about return on investment. It makes sense—the goal of marketing is to get as much new business for as little money as possible.
