3 Things That Made a Studios Internship the Perfect Fit for Me

It was about a week before my spring semester began when I accepted my Studios offer to be the marketing intern. I was nervous about my first ever internship, especially having only entry-level marketing courses under my belt. 

Not Sure What Your Business Should Blog About? Ask These 4 Questions.

You’ve hopefully decided that 2022 is the year your business jumps into blogging. It’s a low-cost content marketing strategy that can drive real results for your company, including improvement in lead generation, customer retention and search rankings. 

6 SEO Tips for Your Content Marketing

You’ve built your SEO strategy. You’ve done your keywords research and identified key search terms your business should rank for. 

Now comes the critical step: aligning that SEO plan with your content marketing strategy. Readers of the N6A blog already know why this integration is critical; but how do you go about activating the integration? How can your landing pages, product pages and blog articles be optimized for search?

Breaking the Bias: PR Needs More Female Leaders

Despite comprising roughly two-thirds of the global PR industry, women continue to be significantly underrepresented at the executive level. As we celebrate International Women’s Day, we gathered key members of the N6A and Studios teams—from our CEO to our marketing intern—to discuss how to #BreaktheBias and inspire change.

Year 1 of Studios: Life Lessons From a Year at Work

The past couple of years (insert line about “unprecedented times”) have blurred the line between home life and work life. As a working mom and a business leader growing a new company, those lines have become essentially non-existent. 

By that I don’t mean I have no work/life balance. Rather, I mean that I am now able to bring my whole self to work. My kids have dropped in on more calls than I can remember and my oldest daughter makes PowerPoints on her iPad alongside me so often she should be on payroll.

Strategic Elasticity is the Most Important Aspect of PR

Two years ago, I had just joined N6A and moved to New York City to start the next phase of my PR career. I was excited to work with new and exciting clients, collaborate with my new coworkers and live out my dream of becoming a New Yorker. Then, murmurings of a mysterious new virus became too loud to ignore and, after three weeks in my new office, the shutdowns began. I, along with the rest of the world, entered our new, difficult reality. 

How to Know Which PR Agency is the Perfect Match for You

So your business has decided to hire a new PR agency. Maybe your company is in growth mode and you’re signing an agency for the first time, or maybe you’re looking for better results than what your last agency delivered. 

4 Reasons Your PR and Marketing Should be Aligned

Irrelevant PR is dying. In its place is rising a new, outcomes-driven model built on accountability to measurable, real world results. 

As the structure of traditional PR comes down, so too do the walls that have historically separated PR and marketing teams. No longer are the two groups siloed, one working to promote specific products and services while the other focuses on improving the reputation of the business as a whole. Together, they’re working toward a unified communications strategy.

The Key to N6A’s Longevity? Being Different

Just four percent of all businesses survive past their own ten-year mark. As N6A enters our 13th year, we thought it a good opportunity to reflect on the unique attributes that have empowered our longevity. We posed a simple question to five of our longest tenured team members and five of our newest.

What makes N6A unique? 

Yes, Your Business Should be Blogging in 2022

The term “blogging” conjures up days of the early internet: a time of AIM chats, MySpace and dial-up screeching. Antiquated though the term itself might seem, the actual practice of writing blog content is as relevant as ever for businesses looking to drive awareness and earn customer trust. 

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