Every piece of content is valuable. Both monetarily—you can pay a hefty price for top-tier written content—as well as from an outreach perspective. Content serves as an anchor for email and social campaigns that act as foundational touchpoints between a prospective client or customer and your brand. Through understanding the value of content, you’re better able to use content effectively; and that means understanding the art of repurposing content.
Everything matters. Your website, your logo, your branding, your social media, your company newsletter—everything. You won’t get far as a brand or business today without hiring smart, talented people to optimize every single customer touchpoint. And while you can’t optimize everything all at once, you can focus on the things that make a difference.
Amidst a year of struggle for many retailers, the newfound challenges revealed a number of positives in innovation, and sales even soared for some. Though the consumer journey changed radically, with these seismic shifts came a fair amount of opportunity for many of our retail clients to deepen their relationship with their customers, or roll out the tools needed to support a better understanding. As retailers continue this momentum, brands are under constant pressure to meet new expectations in the emerging “phyigital” retail world.
March is when we are lucky enough to go the extra mile to remind ourselves of the accomplishments of women throughout the years -- from cultural strides, to business and landmark societal milestones, the impact of women deserves year round celebration. From 2007 to 2018, the number of women-owned businesses increased by 58% while all other businesses grew by just 12%. During the same period, total employment by women-owned companies climbed 21% while the rest of companies declined. Gender diversity is not only valuable for your business but for the overall economy. As Women's History Month comes to a close, we compiled top advice from N6A’s leading ladies for the next generation of female leaders taking on the world of marketing and public relations.
As we continue our "6 Insights" series we sat down with Account Manager Paolo Ramos as he celebrates his 1 year anniversary and reflects on his unique time with N6A that began at the onset of a global pandemic.
Today we are kicking off our "6 Insights" series with Daniela Mancinelli, N6A CEO. Daniela began with N6A in 2015 managing a roster of clients in the Consumer/Lifestyle Group. In just six short years, Daniela’s commitment to client services, customer success, employee engagement, as well as branding and communications has brought her to her role as the agency’s Chief Executive Officer. We sat down and asked her for 6 Insights on her journey so far and for other aspiring female executives!
To say the very least, 2020 was a year of challenges. We lived through/ are still living through a public health crisis, a civil rights movement, a historic election -- I know I wasn't alone in feeling like my day job needed to take a back seat to history being made, and luckily, my bosses agreed.
Picking a PR agency is a lot like dating. You look for points where you're compatible, you have to make sure your personalities and interests complement each other, you want to find someone who encourages your goals and ambitions. And, more than anything, you want someone you can introduce to your parents—okay, maybe it's not exactly the same.
On Dec 4, 2020, the House of Representatives passed the Marijuana Opportunity Reinvestment and Expungement (MORE) Act by a vote of 228-164. If passed by the Senate, this legalization bill would deschedule and decriminalize marijuana on the federal level. The bill is not expected to be introduced to the Senate until the next session of Congress, however, and will have to go through the House once more. Even with Democrats taking control of the Senate, while more likely, the passing of the MORE Act is still not a sure thing. Here are some of the highlights of the bill that are important to know and what they mean for the Cannabis industry: