What it takes to succeed, the value of KPIs, and how to track the effectiveness of PR.
One of the most powerful lessons that I’ve learned over the past decade was taught to me by my daughter Viviana two years ago, when she was just eight years old. I thought it was fitting to post this today on her 10th birthday.
You can only cover so much ground in one session.
A note from Matt Rizzetta:
Both should be activated to bolster credibility and enhance profitability depending on a company’s goals and outcome objectives.
From the classroom to the board room, we all have people who have helped put us in the position that we are in today.
The top questions and answers everyone needs to know to create better content.
It's no secret that public relations isn't always the first priority for marketing leaders. When you plan how to spend your precious marketing dollars it's usually about return on investment. It makes sense—the goal of marketing is to get as much new business for as little money as possible.