On Dec 4, 2020, the House of Representatives passed the Marijuana Opportunity Reinvestment and Expungement (MORE) Act by a vote of 228-164. If passed by the Senate, this legalization bill would deschedule and decriminalize marijuana on the federal level. The bill is not expected to be introduced to the Senate until the next session of Congress, however, and will have to go through the House once more. Even with Democrats taking control of the Senate, while more likely, the passing of the MORE Act is still not a sure thing. Here are some of the highlights of the bill that are important to know and what they mean for the Cannabis industry:
Cannabis companies and dispensaries still need to capture the attention of their target consumers.
N6A Cannabis Team Account Director Carrie Booze on the potential industry-wide boom from a Democratic presidential shakeup.
Both should be activated to bolster credibility and enhance profitability depending on a company’s goals and outcome objectives.