Erik Helin

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The Art of Repurposing Content: How to Put a New Twist on Old Stories

Every piece of content is valuable. Both monetarily—you can pay a hefty price for top-tier written content—as well as from an outreach perspective. Content serves as an anchor for email and social campaigns that act as foundational touchpoints between a prospective client or customer and your brand. Through understanding the value of content, you’re better able to use content effectively; and that means understanding the art of repurposing content.

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