Everything matters. Your website, your logo, your branding, your social media, your company newsletter—everything. You won’t get far as a brand or business today without hiring smart, talented people to optimize every single customer touchpoint. And while you can’t optimize everything all at once, you can focus on the things that make a difference.
March is when we are lucky enough to go the extra mile to remind ourselves of the accomplishments of women throughout the years -- from cultural strides, to business and landmark societal milestones, the impact of women deserves year round celebration. From 2007 to 2018, the number of women-owned businesses increased by 58% while all other businesses grew by just 12%. During the same period, total employment by women-owned companies climbed 21% while the rest of companies declined. Gender diversity is not only valuable for your business but for the overall economy. As Women's History Month comes to a close, we compiled top advice from N6A’s leading ladies for the next generation of female leaders taking on the world of marketing and public relations.
As we continue our "6 Insights" series we sat down with Account Manager Paolo Ramos as he celebrates his 1 year anniversary and reflects on his unique time with N6A that began at the onset of a global pandemic.
Today we are kicking off our "6 Insights" series with Daniela Mancinelli, N6A CEO. Daniela began with N6A in 2015 managing a roster of clients in the Consumer/Lifestyle Group. In just six short years, Daniela’s commitment to client services, customer success, employee engagement, as well as branding and communications has brought her to her role as the agency’s Chief Executive Officer. We sat down and asked her for 6 Insights on her journey so far and for other aspiring female executives!
Picking a PR agency is a lot like dating. You look for points where you're compatible, you have to make sure your personalities and interests complement each other, you want to find someone who encourages your goals and ambitions. And, more than anything, you want someone you can introduce to your parents—okay, maybe it's not exactly the same.
As ready as we all are to put 2020 in the rearview, there are a few things we want to take with us into 2021, including your favorite blog posts! From the Story of Our Survival Days to 9 Ways to Justify Spend on PR to How Consolidation Drives Results—we rounded up our top 10 greatest hits from last year!
Evolution, agility, and thinking in the long-term.
Taking stock of teamwork and more in 2020.
Psychology researcher and leadership trainer Tania Luna joined us for the November 2020 edition of our Outcomes & Omelettes thought leadership series.